Advertising goes virtual Video

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Created: 04/24/2008

Video description: French-based company Total Immersion has come up with software that turns 2D pictures into 3D models on a screen when they are displayed in front of a Webcam. Last year, they set up shop in the U.S., selling their product as interactive kiosks that could appear in stores or conferences, among other uses. But anyone with a computer and a Webcam can download a test sample to try it out. In this video, CNET News.com's Hanna Sistek shows how the software works.

Advertising goes virtual Video Transcript

^B00:00:00 [ Music ]

>> So if you make -- if you make a printout of total emergence test kit -- pictures like this. And if you have a webcam on your laptop, you can try to get your own augmented reality experience. Now, as you all can see, it's not working perfectly. Yeah. But still, it's popping up. And there's the cat. If you tilt it a little bit, it will disappear. It's kind of cool, but it's just working when you hold the pictures at the right angle, somehow. Yep. ^M00:00:43 [ Music ]

Advertising goes virtual

French-based company Total Immersion has come up with software that turns 2D pictures into 3D models on a screen when they are displayed in front of a Webcam. Last year, they set up shop in the U.S., selling their product as interactive kiosks that could appear in stores or conferences, among other uses. But anyone with a computer and a Webcam can download a test sample to try it out. In this video, CNET News.com's Hanna Sistek shows how the software works.